The streaming wars have begun! As a subscriber to Hulu, Prime Video, Netflix, and Disney+, I hold no loyalties in this fight. However, when it comes to these platforms’ presence on social media, I’m not afraid to play favorites.

Between the four platforms I put Disney+ and Netflix against each other. As one of the OG streaming services I was interested to see how Netflix compares to one of the newest platform on the web. Turns out, both services need to work on some kinks in their social media game if they are going to stay ahead.

Here are three areas Disney+ and Netflix lose the streaming wars on social media:

1. Leaving Their Audience on Read

While Netflix’s followers on Twitter, Instagram, and Facebook top Disney+’s by millions, one thing remains the same; they do not engage with any replies or comments on their posts. As mentioned by both Hootsuite and Sprout Social, it is so important for brands to interact with their followers across all platforms.

Of course, I do not expect Disney+ or Netflix to respond to every single comment, but a love for their audience wouldn’t kill them, right? It is understandable to not engage if your brand is only receiving angry, yelling-into-the-void type of comments from your audience. However, as my classmate, Nelly, wrote, Netflix, like Disney+, has their fair share of positive comments across their channels they can engage with.

2. Posting Too Many Promos

Another area both Disney+ and Netflix are falling a bit short is the creation of fan-centric content. As I wrote in my previous post, Disney+ creates a meme or a non-promotional piece of content from time to time, but they can do more. It seems the same can be said for Netflix. While they sprinkle a few fan-centric posts here, they can also use a break from their promotional content.

According to Sprout Social and Social Media Insider, creating fun content is key to keeping your audience engaged, and generating positive feedback from your followers. It also gives brands the opportunity to show off their personality.

3. Forgetting the Engagement Bait

Another great point I did not get a chance to cover in my own blog post was the use of engagement bait. As Nelly explained in her post, brands are encouraged to add engagement bait to their social content. If you’re a social media user, you’ve seen engagement bait before.

Lines like, “tag a friend,” or “leave a comment,” are the mantra of many influencers and brands across the web, and for a good reason. It works! It’s understood that Netflix and Disney+ are not necessarily hurting for followers, but this is just another way they can engage their audience, and further strengthen their social media strategy.

It seems like there is a new streaming service popping up everyday. With each service comes a new brand on social media trying to push the essentially the same product. So, they are going to do anything to stand out. If Disney+ and Netflix want to remain at the top of their game, they should round out their social strategy and fill these three gaping holes.

Okay, that sounded a bit dramatic, but really, these brands have the power and money to make these changes without a problem, so just do it already.

Here comes the engagement bait! What do you guys think? Is there anything I missed? Let me know in the comments.